Observational approaches to research

Observational approaches to research considers different forms of observation as ways of generating human stories.

It also explores the advantages of such approaches, some of the limitations and their management (ethical/political) and approaches to analysing narratives generated by observational approaches.

This workshop will benefit anybody considering ethnography, oral history and similar research methods.

Online resources


  • Ethnography or observational research - From YouTube (michellerharris). Gerry Katz, Executive Vice President of Applied Marketing Research, explains how ethnographic research can be used to gain deep insights about how customers use your products or services on a daily basis.